Dark Matter Motion / Ballot measure ads
Ballot measureads.
Ballot measures are hard to explain and easy to tune out. We turn dense proposition language into spots a voter understands in one pass: what it does, who's behind it, and why it matters.
Start a spotMake itclear
Measure numbers, plain-language summaries and the key consequence, on screen and in sync with the VO.
Show thereceipts
Funders, news quotes and numbers presented cleanly, with citations where they belong.
Yes orNo
Support and opposition campaigns alike, with the vote message locked into every end card.
Ballot measure spots
All selected spots →How it works
- 01Tell us what you have in mindThe measure, the vote message, how many versions and the air date. Once we've scoped it, we'll ask for the script and any research or citations.
- 02Lock the lookCommittee branding, Yes/No treatment and the end card.
- 03Animate and cutMotion, edit and sound timed to the VO.
- 04DeliverBroadcast and social versions, ready for the buy.
Questions
Have you made Yes on and No on ads?
Yes. Our work includes spots for Yes on 34, No on 33, Yes on Prop 1, Yes on Prop 5, No on Prop 30 and No on 39, among others.
Can you explain a complicated measure in :30?
That's the job: one clear idea, the measure number and the vote message, timed to the VO.
Do you work with committees outside California?
Yes. We work remotely with ballot measure committees and their firms anywhere in the US.
Can we see more ballot measure work?
Yes. Email info@darkmattermotion.com for the Vault password to see the full archive.